Have you ever heard about Pinterest impressions before? Impressions on Pinterest are actually similar to the ones you might know from Instagram, Facebook, or Google Analytics. So, what are impressions on Pinterest?
Impressions are useful metrics useful to see how the level of engagement your pins received. Now, let us explain more about them below:
What are Impressions on Pinterest
As mentioned above, impressions will tell how many times your pins were opened. The higher the number, the better. The way it counts is automatically done through the Pinterest algorithm. Even when someone is scrolling through your pins, it’ll be counted as one impression.
So, if your pins were “seen” 1,000 times, then you’ll have 1,000 impressions on that pins! As simple as that.
However, the 1,000 impressions you got don’t necessarily mean that 1,000 people have watched your screen. The impressions here are similar to views on YouTube. So instead of showing the number of people, it shows how many times your pins were seen. Some people might see your pins more than ten times or more.
What is A Good Number of Impressions on Pinterest
After knowing about what Pinterest impressions are, people also often ask about how many numbers can be considered as good. However, there’s no definitive answer to this since every person has their own goal and strategy. But as we said, the higher, the better.
However, don’t give up just because your impressions are only a few. Some people might have a few impressions because maybe they simply have different goals. For example, bloggers will instead focus on click conversions. Doesn’t matter how many impressions there are; as long as they get a high conversion percentage, all will be fine.
They will be happier to receive 1,000 outbound clicks to their sites rather than 10,000 Pinterest impressions.
If you’re focusing on being an influencer on Pinterest, then impressions are your main metrics to focus on. Try to create content that can be useful to many. Not only a singular pic, but sometimes you can also create infographic pictures, which will be seen by lots of people if they’re good enough.
Where Can You Check Impressions On Pinterest
Now that you’ve learned about what impressions mean on Pinterest, it’s time to actually check the number of impressions you received on the tools provided by Pinterest. Two ways can be used to check Pinterest impressions, and the first is through accessing the Pins.
Click any pins you’ve created, and you can see the impressions they got right away from the window.
The second method is by opening Pinterest Analytics. Analytics is a useful tool to monitor your metrics. It can give an in-depth review of your performance on the platform. To access it, all you need is to click the drop-down button and select Overview.
How to Get Impressions On Pinterest
Surely, having a huge impression definitely makes someone happy on Pinterest. Since the importance of impressions is similar to views on YouTube, everyone would try their best to get the highest impressions possible.
However, aside from the content itself, try to focus on the followers. Create pins that have a high possibility of being followed by others. Of course, the pins should be useful to many, so they can be shared again and again. It’s better if you can create evergreen content which may be useful for years to come.
Another way you can do to get more impressions on Pinterest is by posting relevant pins that will be relevant to your audience. They follow you because you share useful content with them. So, keep doing it if you want to get more impressions. Now that you know what do Pinterest impressions mean, be ready to provide the best for your audience.
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FAQS
1. Are impressions the same as views on Pinterest?
No, they’re different. Impressions are the numbers of how many times your pins were seen on someone’s feed, while views are the number of people who saw your pins.
2. Does Pinterest count your own views as impressions?
Yes, but since views are measured based on the number of people, you may notice the number is not higher than the impressions.
3. What are impressions clicks on Pinterest?
It shows how many times your pins appeared and were seen on someone’s feed.
4. How long does it take to get impressions on Pinterest?
After knowing about what impression means on Pinterest, people also ask about when is the time to get impressions. Some may take some days, and some may spend months to finally gain a growing level of impressions. If you do it consistently, you’ll get a chance to grow as time goes by.
Conclusion
And that’s all we can tell about Pinterest impressions. If you see a low impression, don’t stress about it too much. Instead, understand your audience, who’s your target market, and try to make relevant and useful content for them. That way, you may also have a chance to get more impressions.
